I was brought on board to develop a creative vision for this new stationery line—a licensed partner of the well-known Kleinfeld Bridal brand. During my time at Kleinfeld Paper I lead a complete overhaul of their personalized in-store offering; designing and developing three wedding albums as well as a bi-annual holiday album. Product was specialty printed (Engraving, Letterpress, Foil Stamping, Blind Embossing, Thermography, etc.) with a full assortment of embellishments (edge painting, hand bordering, pockets, layers, ribbons, and more). My team was also responsible for marketing, communications, and social media.