An industry leader, Crane & Co. dates back to 1801 and is known for their luxurious cotton papers. Working in-house, I managed the creative side of all product development (personalized and boxed). This included line planning with product managers, art directing illustrators, sourcing materials with vendors, and discussing technical specifications with press operators. Other responsibilities included trend forecasting, creative direction for marketing pieces (photo shoots, collateral, catalog, website redesign), preparations for trade shows, and contributing in various capacities with partners including Kate Spade, J.Crew, Williams Sonoma, Martha Stewart, Talbots, Vineyard Vines, Disney, Mt. Vernon and more. During my time at Crane I also had the opportunity to develop a few new papers which required spot-on trend forecasting to determine the colors and an impeccable eye to ensure color accuracy on press at the paper mill.