studio cushman
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Auntie Anne's, Inc.

CREW THREADS CATALOG

Coming off the heals of a massive rebrand by The Richards Group, Auntie Anne’s wanted to create a youthful line of apparel for their retail employees to wear instead of the standard-issue polo shirts. This assignment included translating the new visual identity in three separate projects: product development, photography, and catalog design. Working with their Creative Manager, I curated the apparel pieces and determined where and how to apply branding on them. Next I coordinated the photoshoot including apparel samples, photographer, models, as well as hair, make-up, and product stylists. Knowing the audience of this catalog, I created a casual and energetic environment on set which resulted in playful images and natural expressions. Everything came together in the design of the catalog with bold layouts showcasing the model photography and technical illustrations to accompany the product flat-lay photos.  

photography by Jason Varney

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